5 Tips on Selling Your Used Forklift

5 Tips on Selling Your Used Forklift

People sell their used forklifts for various reasons. Sometimes, it is because they have upgraded to better models. Sometimes, it is a matter of “making room” for the already overflowing warehouse. In spite of the reason for selling your used forklift, one thing is clear: you need a buyer, sometimes rather desperately. For those of you who are looking for an effective way to market your used forklift, here are 5 straightforward tips that will help you to find a buyer and close the deal!

Tip #1: Find out about your forklift’s value

Your forklift is not as new as the time you purchased it. Hours of heavy duty lifting has not only caused your forklift to lose its attractive appearance, but also compromised its functionality. In other words, your forklift in its used condition will not get you the same value you paid for it five or ten years ago. So be prepared to settle for less. Research and compare your used model against the ones that are currently on the market. Find out what price others are selling for a similar forklift like yours. Knowing this will help you to plan a price that is both competitive and reasonable.

Tip #2: Take great photos

Buyers do not pop out of nowhere. To attract buyers, you need to announce the sale through advertisement online and offline, like car wraps (visit the website for more instructions) etc. Whether you are going to be advertising your used forklift online, in a local newspaper, through word of mouth, or via a combination of the stated methods, taking great photos of your used forklift will make it visually appealing for prospective buyers. Post clear pictures that adequately capture the details of your forklift. Remove any clutter from the background for a neat presentation.

Tip #3: Describe your used forklift clearly

Include an honest and clear description of your forklift. While your description does not need to be extensive, you should provide a general description that accurately reflects the condition of your used forklift. Things you might include are model, year, and overall condition. This is also a great opportunity for you to throw in some sales pitch by highlighting certain strong and attractive characteristics of your forklift. Has an important part of your forklift been recently replaced? What are some new “parts” on your forklift? What kind of people would need this type of forklift? Keep your description short and sweet. Use bullet points and avoid long paragraphs.

Tip #4: Sell your used forklift with confidence

The way you present your forklift greatly affects how your buyer views it. So, know your lines and be ready to “sell” your used forklift. Highlight its attractive features, and be frank about its defects. If the forklift needs repair, know the approximate cost so you will be ready to discuss and convince the buyer that the repair cost is minimal in comparison to all the benefits he or she will enjoy.

Tip #5: Be prepared for negotiation

No matter how well you “sell” your forklift, you are likely going to run into some levels of price negotiation. Do not be offended when the buyer tries to settle for less. Instead, be understanding and listen to what your buyer has to say. One thing to remember is that you do not want to spend too much time talking or looking for the perfect buyer. If the buyer is sincerely interested in closing the sale and the offer is also reasonable, you might consider your forklift sold!

About Tom Reddon

Tom has been involved in the forklift industry since 1986. He loves doing research, blogging, and speaking about forklifts. You can contact Tom on his Twitter or Google+ profiles.

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